Branding your brain

Branding your brain Coke is just soda, Levi’s is just jeans and Nike is just shoes. Yet consumers go out of their way to choose them over other brands. What’s behind these choices? Why we as consumers are so addicted to choosing them? Actually, the question behind this is how a rational consumer chooses to […]

Competencies Framework

The Essence of Performance In such turbulent markets, organizations big or small are looking for ways to enhance their employees’ performance. The new market norms are now looking for super employees who are multitasking with a different set of competencies, remote workers, and cross countries employees who can work and compete with locals creating more […]

Ali VS Lee

The Essence of Leadership Agility Muhammad Ali and Bruce Lee are iconic legends and history will always remember them as the best martial arts sportsmen of all time, one was a master in boxing, the other was a master in kung fu and he invented his mixed martial art. For the people interested in sports […]

Leading in a Virtual Environment

Leading Virtually Leading virtually requires a different set of skills, a completely new approach, and a new mindset. Working remotely has changed the way we work, learn, live and lead. This new world of virtual companies or teams introduced new challenges for leaders, So many thoughts and questions run in the mind of each team […]

A Job for life!

How long should I stay in the same job? A very legitimate question from a Pinnacle newly hired Business Development young talented man. The question hit me while I was showing him the career pathway for Pinnacle consultants and the minimum years of experience to move to the next level. He is questioning the concept […]

Managing Virtual Teams

Ready To Work Remotely? Some organizations had been deploying “Remote jobs” or “Work From Home (WFH)” long before the COVID-19 outbreak in 2020, those organizations were quite adoptive as nothing really changed – Except the lockdown. Pinnacle was one of those organizations, starting its establishment, pinnacle invested in the right technology with Microsoft and built […]

Stable Jobs End

Effective Immediately! December 2021, on a quite normal Wednesday morning,  Better.com – the mortgage company’s CEO-  Vishal Garg announced that he took the decision of laying off about 9% of the workforce at a Zoom meeting abruptly informing the more than 900 employees on the call they were being terminated just before the holidays. “If […]

Misconduct Lose Fortune

Microsoft to acquire Activision Blizzard January 18, 2022 | Microsoft News Center announces “Acquisition of Activision Blizzard to bring the joy and community of gaming to everyone, across every device.” Big news for the videogame industry, Microsoft surprised the world with the announcement that it will acquire Activision Blizzard for a whopping $68.7 billion. The […]

Mistakes to avoid when leading Remote Teams

Remote Work Is Not Working When the pandemic hit hard, it forced many companies to work from their homes, Many companies are shifting to remote operations and hiring from the global talent pool. Business analysis and management experts went far and stated all the benefits of working remotely from home and speculated that this will […]

Traditional VS Digital Marketing

Marketing through the ages Marketing has always proved itself to be essential in the success and the continuity of the company. It is one of the fundamental departments in any company. The importance of marketing has revealed itself throughout the years, and even ages. The tools used to apply the marketing strategies has changed and […]

The Joker in your company

Heroes & Villains Can you figure who is the good and the bad?   Arthur Fleck; The “Joker” characterized by the great Joaquin Phoenix made most of us empathize the clown-for-hire who struggles personally but finds some form of optimism in performing for others and trying to make people laugh. All he aspires is to be stand-up […]

Teamwork

Teamwork & Revenue Individuals possess diverse talents, weaknesses, communication skills, strengths, and habits. Therefore, when a teamwork environment is not encouraged this can pose many challenges towards achieving the overall objectives and goals. This creates an environment where employees become focused on promoting their own achievements and competing against their fellow colleagues. Ultimately, this can […]