Digital Transformation

Digital Transformation

What is digital transformation for business?

Digital transformation is the adoption of using digital technologies, processes and digital tools to achieve strategic business goals. It can be applied to create new or modify existing business processes, culture, and customer experiences. The digital transformation affects every business aspect. The final goal is to meet changing business and market requirements.

How to know that your business needs digital transformation?

There are several symptoms that would signal your business need to go digital:

  • The results you get doesn’t fit the cash you spend. You need to see a better result for the cash you spend.
  • The business needs to grow but we don’t want to recruit more staff.
  • Increased suffering of human mistakes that costs the business a lot to fix.
  • You don’t have an accurate way to know how your business is performing.
  • Your competition is always one step ahead of you.

What’s the Difference Between Digitization and Digital Transformation?

Simply, digitization is keeping the business as usual but using computer software and hardware instead of paper documents.

Digital transformation is more strategic. It is integrating technology into the business process to simplify, expedite, reduce human error and reduce the operation costs.

Accelerate your
Digital Transformation

Technologies such as Edge, Cloud, Artificial Intelligence, and Extended Reality are driving the digital transformation of industry. At Pinnacle, together with our customers, lead this transformation to improve asset and operations lifecycles through human insight and collaborative innovation. We work with our customers to maximize return on capital and improve profitability with the industries only comprehensive trusted digital transformation best practices, fully integrating the entire value chain from asset creation to operations delivered in real-time.

Digital Transformation
The Facts

To get a greater understanding of the impact of digital transformation on business, here are some vital statistics:

  • 27% of senior executives rate digital transformation as now being ‘a matter of survival’.
  • A third of senior marketing leaders in emerging markets believe that their company will become known as a digital business in five years.
  • 71% of digitally maturing companies say they are able to attract new talent based on their use of digital, while only 10% of their early-stage peers can do so.
  • 51% of senior executives believe it critical to implement digital transformation in the next 12 months.
  • More than ⅓ of CMOs say that digital marketing will account for 75% or more of their spending within the next five years.
  • Only 16% of marketers feel that their organizations are delivering customer experiences that truly fulfill their brand promises, while ⅔ say their efforts in this area are hit or miss with 14% completely missing the mark.

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