Dress To Impress


Clothing is the language of aesthetic expression and ethnographic visual materials associated with the body as a social entity and a form of communication. It reflects the personality of the individual, whether cheerful, classic, open-minded, or religious.

Making a good impression should be a crucial part of your professional branding strategy, and this is for everyone, in all positions and on all levels, the way you dress is a way to express who you are.

How you look and how you dress affects how others perceive you as a person. That’s why in business, it is so important to project the right image through your fashion.

The symbol of clothing

Years ago, clothing was symbol of belonging where the colors and geometric shapes indicated the identity of the individual and his affiliation for example, the tribes of the American Indians distinguished some of them from the shapes, feathers, geometric lines, and drawings added to their clothes as a symbol of the tribe. The embroidery, signs of the Arabs knew about their identity, which differs from one piece of clothing to another, we can notice some regions are still associated with their clothing as an identity such as: groups of Nubia’s in Egypt, Arabian Gulf countries, and regions of Morocco.

With the emergence of the world of fashion, giving importance to clothes, these symbols were used as a vector of culture within international fashion designs that turned it into a decorative material, as we see in “Gucci” fashion, who introduced cultural peculiarities within an intertwined global system of colors and identities in one piece. As well as Dior, which borrowed some oriental touches in its recent fashion show.

Freedom from restrictions

The interest in fashion and clothing reflected in the re-production of the concept of the body, and its liberation away from the traditional concepts, most notably known as “defect” and “taboo”. New standards were set for the shape of the body, harmonizing being sporty and healthy, similar to “Hollywood stars”. Those concepts that transcended social values and created aesthetic standards that gradually gained symbolism.

An alternate world

As a British stylish commented, “The wardrobe is a world full of characters, that you see in any huge movie that you meet inside is an alternate world in your closet”. In order to obtain a dazzling appearance, the personality and content of the closet must be re-programmed to suit your needs, lifestyle, and body without subjecting to cosmetic risks, and gain confidence in the work environment or social environment.

The poor choice may expose anyone to criticism. Therefore, when choosing your clothes, you must subject yourself to cultural, social, and professional standards that enhance your personality and conform to fashion trends to “dazzle the eyes.”

The random fashion obsession

The rapid development in the world of clothing under the slogan of “fashion” began to take different directions and obsessions with imitation among many until it became a burden on many individuals to poorly choose what suits them and is consistent with their goals.

This incurred them to spend huge sums without achieving the model of elegance, and they became vulnerable to criticism. We see its repercussions on social media, which promoted the idea of “To be elegant, you should be slim.”

However, in fact, in order to be “elegant” and “impressive”, choose what suits you by asking consultants, the makers of elegance and beauty.

The elegance industry

The fashion experts need a knowledge base in the field of fashion tendencies and fashion vocabulary to advise clients in choosing clothes, creating solutions, metrics ranging from self-esteem to feeling accepted in producing an appropriate image that matches the client’s personality, career, and social environment.

The Fashion experts have three trends:

“Image consultancy, styling, and relooking”

  1. Image consulting
  • Requirement Analysis:

Morphology, Body Shape, and type.  No matter what your body type, shape or even size is, discover how to choose the right outfits to accentuate your assets.

Learn how you can dress your body in order to hide minor figure flaws and highlight the positive parts.

  • Color technique:

Discover the seasonal palette of natural coloring according to clients’ skin tone, hair, and eyes their coloring characteristics that are basic guideline to determine what color suits them.

  1. Styling:

A wardrobe stylist selects the clothing for features and television advertising campaigns, concert performances, or any public appearances that are made by celebrities, models, or other public figures.

  1. Re-looking

The re-looking is known as “Makeover”. It is often used in theaters or blockbuster shows and for customers looking for changes.

It is all about deceiving and completely transforming or remodeling something, especially a person’s hairstyle, makeup, or clothing before /after. In addition, provide advice to those who wish to perform a plastic surgery to get a natural and harmonious face.

Ask fashion experts and you’ll never again have to ask yourself “what should I wear today”?


Branding has never been more important, in both a personal and professional sense. A first impression is formed, with verbal communication, body language, physical appearance, and how you dress up are projecting “Your brand” to each person you meet. Not only physical meetings, but also on digital platforms where your website design, professional LinkedIn photo or Instagram page immediately signal the type of brand or person you are.

Pinnacle Personal Image branding will help you discover who you want to be with your authentic qualities and unique values, skills, morals and purpose, Our image consultant will aid you in communicating your message.

Please use contact us and one of our business development managers will be calling you to support.

Pinnacle® is a multi-country consultancy firm. Our consultants are spread around the world; with 70% of our consultants are women. We have built our organization on modern business model with agility, diversity, and resilience to the business dynamics. We have chosen our technology platform to support our modern mindset thus we work from anywhere …. As work is not a place anymore. We implement Lean Six Sigma in everything we do whether internally or externally at our client sites. 

This article is written by:
Reem Berro
Dr. Reem Berro
Pinnacle, Personal Image Consultant
Pinnacle Ltd.

Pinnacle Ltd. is a multi-countries modern consultancy firm, with offices around 11 countries in 4 continents, and 28 consultants working remotely and virtually managed.

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