Six Months Later…
Over the past six months,there has been a lot happening. Everyone is adjusted slowly to what is becoming the “new normal”of keeping a social distance and work from home. Companies areleft in the dark of total closure ontheir core day-to-day activities, and had no choice butto accept digitalization.
People had to turn to their everyday needs for online shopping to avoid breaking social distancing in crowded stores. Time spent on social media has expanded exponentially with people eager to get the updates. Now, we are beginning to see the light at the end of the tunnel as governments are lifting restrictions, and companies are beginning to reopen.
So, will people continue practicing the “new normal” and buy online, or they will return to the “old normal” and rely on visiting brick and mortar stores and companies?
According to an article that was published by Forbes in late April under the name “How COVID-19 Is Transforming E-Commerce”:
- U.S. retailers’ online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January.
- There’s been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders.
- Online conversion rates increased 8.8% in February, reflecting a level of shopping urgency typically seen during Cyber Mondays, according to Quantum Metric.
What COVID-19 has started will not end with the COVID-19 alarm sound getting lower and lower. Although we have taken e-Commerce as an example for the online world growth, still, it is not only e-Commerce that has grown. Google search engine, which is conducting more than 95% of all the mobile devices daily searches worldwide, has reported a 10%-15% increase in the number of searches year-to-year. (source: https://99firms.com/blog/google-search-statistics#gref).
Accordingly, this means that the number of people searching for your products and/or services is increasing 10%-15% annually. So, are you taking the right steps to putting your business on the cyber map?
Although there are a lot of factors, strategies, and techniques involved in the process, we can bring it down to 2 basic questions:
- Do you have a decent website?
- How good is your social presence?
Website and Online Presence
With the inevitable reduction in in-store traffic caused by COVID-19, businesses need to find a different way to cater to customers’ needs. If your website does not exist, is old or obsolete, now is the time to start formulating a roadmap for how it will be created or revamped. It will get better, and you will get the chance to keep your company going forward. The company will be able to keep existing customers and grow new ones during and even after COVID-19. Renewing your website is also a perfect time to revamp your plan for search engine optimization (SEO).
Website creation or renewal is not about changing colors and artwork or even changing the whole website design, the first step is to thoroughly understand your customers, their expectations and behavior, and how your website factors into all of it
You also need to look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give you the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.
SEO is crucial for your new website and overall business success, driving people into your purchasing funnel.
This is guaranteed to grow your sales. Many search engine users (more than 65% – see graph) are more likely to click on one of the top 5 recommendations on the results pages of the search engine (SERPS).
To take advantage of this and attract more visits to your website, which means more clients, your website needs to appear in one of the top positions.
SEO is not only about search engines, but good SEO practices are enhancing a website’s user experience and usability.
Social Media Presence
Although it includes strategic planning and communication, maintaining a presence on social media is advantageous to the business in several ways. Since we live in a digital age, most people rely on the internet to get their education. How the company publishes online would also solidify credibility and reputation.
Your social media posts will highlight your expertise about the industry, cater to the desires of your clients, and draw the image of your company.
Setting up a social media presence and publishing high-quality content serves as a means of engaging, understanding, and meeting customer needs.
Also, it helps to build trust until you form a direct relationship with the customer.
Furthermore, in an environment in which mutual interests are shared, you can interact with clients on a personal level to capture the market trends in its early stages.
Whatever social network you want to use, be sure to make an impression. Increase your brand awareness, create an authentic brand image, build your customers’ engagement, and shape out the market.
Existing in the digital world is not a goal by itself. It is a mean for your business to reach its goals. In Pinnacle we realize this fact and have crafted several services to help you reach your business goals through existing in the digital world. If you already have a complete digital presence, our Digital Health Check service will help you evaluate your presence and take the necessary steps to stay ahead of your competition.
If you believe that your current website is not helping you to reach your goals, or you are starting a new business and you need to create a complete digital presence, then Pinnacle can help you from concept to daily operations. We can help you map your site to your business goals, research your competitive landscape, provide a better understanding for your customers, and their expectations and behaviors.
We can help you put together your social media strategy and plans, as well as, create your digital marketing strategy and help you identify the winning social media channels.
Pinnacle® is a multi-country consultancy firm. Our consultants are spread around the world; with 70% of our consultants are women. We have built our organization on modern business model with agility, diversity, and resilience to the business dynamics. We have chosen our technology platform to support our modern mindset thus we work from anywhere …. As work is not a place anymore. We implement Lean Six Sigma in everything we do whether internally or externally at our client sites.