Any company is susceptible Researchers and practitioners have variously defined the meaning of crisis.  But perhaps one of the most comprehensive definitions is “a major, unpredictable event has potentially negative results. The event and its aftermath may significantly damage an organization and its employees, products, services, financial condition and reputation” (Zaremba, 2010). However, in order to prevent extremely negative consequences of a crisis, companies should be prepared or in other words, they should have crisis management plans, which is a reference tool that presents a list of main contact information, reminders of what normally must be done in any crisis and forms in order to be used to document the...