A powerful tool to advertise Advertising is one of the powerful tools that companies use to increase their reach and spread their brand identity.From TV ads, to billboards, to post on social media platforms, radio ads, ads on buses and many other ways to get recognized by the audience. However, it is argued that the most powerful tool to increase the sales of the company is the power of the word of mouth.It is becoming more complicated now as the word of mouth is not only the traditional friend to friends and gossips about brands. It become the word of mouth on Social Media groups and pages, even the brand...
A Modern Perspective on the dancing guy The Oxford Dictionary defines leadership as: “The action of leading a group of people or an organization'; “The state or position of being...
Innovation and strategy in challenging times We can identify scenarios based on statistics and lessons learned from the past to carry out strategic designs. However, the most critical task is...
The greatest rivalries make the greatest tales... which makes them interesting enough to stop and look at those portraits of brilliance, skullduggery, creativity, victory, and failures. Phenomenal business battles have...
Starting new business? Startup, building my own business, making a venture are words we hear more and more now, specially with the after COVID-19 era; as many professional has been...
What is Digital Marketing? According to Wikipedia: Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s...
It takes more than good coffee beans! Starbucks was founded in 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegel. They opened their first store for selling coffee beans at...
Bend and Stretch I bet you have heard the analogy of “bending with the wind during storm”. And in case you haven’t, It is means that we have to be...
Strategic Plan With the current pandemic, Business as Usual (BAU) is not usual anymore. This is the age of disruption. Companies that survive – and thrive – are those that...
Is it Positive or Negative? What is Work Life Balance (WLB), does it have a positive or a negative impact on you and your organization? What benefits that show up...
Structure leads to Culture and Behavior Organizational structure is often and mistakenly taken as the organization hierarchy and who reports into who; my boss always say that organization chart represents...