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The power of word of mouth

Word of Mouth

A powerful tool to advertise Advertising is one of the powerful tools that companies use to increase their reach and spread their brand identity. From

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Demystifying Leadership

Demystifying Leadership

A Modern Perspective on the dancing guy The Oxford Dictionary defines leadership as: “The action of leading a group of people or an organization’; “The

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Innovation

Accelerate Innovation

Innovation and strategy in challenging times We can identify scenarios based on statistics and lessons learned from the past to carry out strategic designs. However,

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Battle Of The Brands

The greatest rivalries make the greatest tales… which makes them interesting enough to stop and look at those portraits of brilliance, skullduggery, creativity, victory, and

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Starting up a new business

Starting Business

Starting new business? Startup, building my own business, making a venture are words we hear more and more now, specially with the after COVID-19 era;

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Digital Marketing The Big Bang

The Big Bang

What is Digital Marketing? According to Wikipedia: Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and

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servicescape

Servicescape

It takes more than good coffee beans! Starbucks was founded in 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegel. They opened their first store

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Agile Marketing

Agile Marketing

Bend and Stretch I bet you have heard the analogy of “bending with the wind during storm”. And in case you haven’t, It is means

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Business as Usual (BAU)

Dare To Dream

Strategic Plan With the current pandemic, Business as Usual (BAU) is not usual anymore. This is the age of disruption. Companies that survive – and

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Work Life Balance

Work Life Balance

Is it Positive or Negative? What is Work Life Balance (WLB), does it have a positive or a negative impact on you and your organization?

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Organization Behavior

Organization Behavior

Structure leads to Culture and Behavior Organizational structure is often and mistakenly taken as the organization hierarchy and who reports into who; my boss always

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Blue Ocean Strategy

Blue Ocean

Away from fierce competition Business strategy is a plan of actions designed by decision makers of the business to achieve long term goals, in order

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