Demystifying Leadership

Demystifying Leadership

A Modern Perspective on the dancing guy The Oxford Dictionary defines leadership as: “The action of leading a group of people or an organization'; “The state or position of being a leader'.I prefer the persona version of a leader - the ...

Innovation

Accelerate Innovation

Innovation and strategy in challenging times We can identify scenarios based on statistics and lessons learned from the past to carry out strategic designs. However, the most critical task is to install organizational capabilities to adapt quickly to th ...

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Battle Of The Brands

The greatest rivalries make the greatest tales... which makes them interesting enough to stop and look at those portraits of brilliance, skullduggery, creativity, victory, and failures. Phenomenal business battles have changed the world indeed, and direc ...

Starting up a new business

Starting Business

Starting new business? Startup, building my own business, making a venture are words we hear more and more now, specially with the after COVID-19 era; as many professional has been laid off and the chances are less and less every day. The after effect o ...

Digital Marketing The Big Bang

The Big Bang

What is Digital Marketing? According to Wikipedia: Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platfor ...

servicescape

Servicescape

It takes more than good coffee beans! Starbucks was founded in 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegel. They opened their first store for selling coffee beans at the historic Pike Place Market in Seattle. Actually, the compa ...

Agile Marketing

Agile Marketing

Bend and Stretch I bet you have heard the analogy of “bending with the wind during storm”. And in case you haven’t, It is means  that we have to  be resilient to manage passing through the tough time of a storm; as for being rigid and o ...

Business as Usual (BAU)

Dare To Dream

Strategic Plan With the current pandemic, Business as Usual (BAU) is not usual anymore. This is the age of disruption. Companies that survive – and thrive – are those that plan well and put smart bets for the future. Strategic plann ...

Work Life Balance

Work Life Balance

Is it Positive or Negative? What is Work Life Balance (WLB), does it have a positive or a negative impact on you and your organization? What benefits that show up and appear for the employees and the organization when considering it? Sh ...

Organization Behavior

Organization Behavior

Structure leads to Culture and Behavior Organizational structure is often and mistakenly taken as the organization hierarchy and who reports into who; my boss always say that organization chart represents who get more money. The reality ...