Everyone needs coaching

Excellence is never an accident

All athletes are being coached, whether playing individual or
team sports, they need coaching; chess players needs
Even the best players; skilled, talented, and extra ordinary
players do need coaching as long as they are still in the game.
Mo Salah, Messi, Rolando, and before them Maradona, and
Pelé, all had their great coaches, You might have never heard
of them, or forgot their names, as time passes, but you will
never forget the players they coached.
Pelé impressed Santos coach Luís Alonso Pérez AKA “Lula”
during his trial at the Estádio Vila Belmiro, and Vicente Ítalo
Feola the Brazilian football manager and coach leading the
Brazilians to their first FIFA World Cup title in 1958, both had
made a great impact on Pelé to become the legend.
Coaching is the process of equipping people with the tools, knowledge and opportunities they need to develop themselves and become
more effective. And this process … does not stop.

The Greatest.

If the greatest of all times Muhammed Ali needed a coach, you might need one too.


When Clay was 12 years old, he took up boxing under the tutelage of Louisville policeman Joe Martin. After advancing through the amateur ranks, he won a gold medal in the 175-pound division at the 1960 Olympic Games in Rome. Muhammad Ali had Angelo Dundee who traveled around the world with him, Dundee trained the young Clay in most of his early bouts, and continued to train him in most of his career till the two men were friends until Dundee’s death. The veteran trainer would always refer to Ali as “my kid”. 


And on the spiritual side Muhammad Ali has his mentor and coach  Elijah Muhammad who affected great people like Malcolm X, Louis Farrakhan, beside Muhammad Ali.

The trillion dollar coach

Still unsure? Let me tell you about Silicon Valley’s most influential business coach “The Trillion Dollar Coach”. Bill Campbell helped to build some of Silicon Valley’s greatest companies, including Google, Apple, and Intuit and to create over a trillion dollars in market value. 


A former college football player and coach, Bill mentored visionaries such as Steve Jobs, Larry Page, and Eric Schmidt and coached dozens of leaders on both coasts. When he passed away in 2016, “the Coach” left behind a legacy of growing companies and successful people, and an abundance of respect, friendship, and love.


From their vantage points at Google, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how Bill developed trusting relationships, fostered personal growth, infused courage, emphasized operational excellence, and identified simmering tensions that inevitably arise in fast-moving environments..


Based on interviews with more than eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the great companies and people with whom he worked and played. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher-performing and faster-moving teams and companies.

why do we need coaching

Continuous improvement is what we need as a culture in our organizations, don’t you agree with me? Then how can we embrace this culture without continuously improving ourselves?!


Thus the primary reason why people get coaches is to improve their performance.  It might be the need to improve performance in certain areas, or hope to maintain certain skills and capabilities, and desire to expand the performance into new levels.

Constructive feedback, owner, chairman or MD, or even a team leader, you are the boss, and no matter how honest you think your team is, you will always wonder if they are telling you what you want to hear, not what you need to hear. With coaching you will learn that you are on the right track or shifted or distracted and when you are doing the right thing but the results are slow to arrive, a coach will keep you focused and steady.

Updated knowledge, as no one knows everything about business, coaches has the experience you lack.  You can benefit from their experience and save unnecessary coast of making mistakes, no time wasted to experience and learn from trial and errors. a great coach will know tools, techniques and tricks that can save you time and money and provide you with the needed knowledge. 

Getting more done, we are hierarchal creatures, we need someone to report to and be accountable to. Being your own boss is really nice, but without accountability and abiding to schedules and plans, people tends to get lazy and slow. With the coach on top of your head, there will be always those deadlines and activities needs to be done and goals obtained.     

Coaching, Counseling mentoring and Managing

Are not the same!

The absence of making a clear defined distinguishing between the four terms is making a huge impact on performance, team unity, collaboration and creates toxic work environment. 

I have seen team leaders being bossy more than the owners, and they think they are coaching the team, leading their team to either hate them or leave the company and the victim here is business results. I have seen leaders giving constructive coaching while the person on the other side of the table needs counselling resulting of waste of time, energy and toxic people remains in the team long enough to get more rotten apples. 

On all levels, learning the difference and the techniques used in each process, will have direct impact on your business environment and performance. 

Grow coaching model

This is the first structure approach in coaching, developed in 80’s by John Whitmore, in his famous book, Coaching for Performance, and it is used by all coaches, no matter we’re speaking about business, life coaching or sports. 


In business is used because it has a simple structure, it is easy to understand it, and practicing, you get very good results, even for those who did not study so far coaching.

This framework provides a simple four step structure for coaching.


  1. Goals: Agree on a specific topic and objective for discussion. Goal setting as short and long term.
  2. Reality: Invite self-assessment and other specific examples to illustrate reality of where we are. It is about checking Reality , is about exploring the current situation.
  3. Options: Suggestions are offered and choices made. Options and alternative strategies or courses of action.

Will: Commit to action, define a timeframe for objectives, and identify how to overcome possible obstacles: What is to be done, When, by Whom, and the Will to do it.


Everyone needs coaching and mentoring, some needs counselling beside management, all are essentials to help staff to learn new skills or enhance current skills while increasing their confidence, too. It doesn’t matter the level of the employee or who is the employee, there’s something they can learn.


Coaching is not only seen as instrumental part of the learning and development strategy of many organizations these days, and have been proven to be effective in terms of engaging, developing, and retaining talents. It is an integral tools in helping talent navigate their work and development within an organization through performance enhancement and continuous improvement.  


Pinnacle Coaching Services and training will provide you and your team ways to connect, learn and grow within the company with the ability to improve business performance and results your team will feel higher job satisfaction which leads to increased productivity and reduced turnover. Please use contact us and one of our business development managers will be calling you to support.


Please use contact us and one of our business development managers will be calling you to support.

Pinnacle® is a multi-country consultancy firm. Our consultants are spread around the world; with 70% of our consultants are women. We have built our organization on modern business model with agility, diversity, and resilience to the business dynamics. We have chosen our technology platform to support our modern mindset thus we work from anywhere …. As work is not a place anymore. We implement Lean Six Sigma in everything we do whether internally or externally at our client sites. 

This article is written by:
Mohamed Mounir
Pinnacle MD
Pinnacle Ltd.

Pinnacle Ltd.

About the author

Mohamed Mounir is MD of Pinnacle Ltd. He is based on Pinnacle Ltd. HQ Office in Egypt. 

Pinnacle Ltd. is a multi-country modern consultancy & training firm. Contact Us.

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