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Searching for something

Search Engine Optimization (SEO): Is the art of optimising your website to “rank” higher in Search Engines Results Page(SERP), thereby increasing the amount of organic (i.e. free, you didn’t pay advertisement for) website visits. The benefits of SEO include websites, blogs and information Graphics.

As a business owner, you must consider the nuances of the industry and adjust your SEO strategy for your unique consumers. SEO bridges the gap between how consumers view public companies and how companies view consumers. Good SEO can simplify industry jargon to capture natural traffic when people use the web the way they do.

More than 2 billion people are online. 93% of online activities start with search engines. There are 40,000 searches per second and 3.5 billion searches per day. You can find millions of opportunities for your business on search engines. One of the most important benefits of SEO is that your customers are using search engines every day.

SEO offers several benefits for your digital marketing effort as well as budget. To highlight a few of them:

1. SEO drives higher quality visitors

SEO is known to be an Inbound Marketing technique. Inbound marketing is a marketing method that attracts customers by tailoring valuable content and experiences to them.

While Outbound Marketing will disturb your audience with content they don’t want, Inbound Marketing will solve their existing problems that they are looking for a solution to address.

Accordingly, SEO drives quality visitors to your website. These are people who already have the need and search engine told them that you are the one who got what they are looking for.

Yahoo HQ

2. SEO is free

Another good aspect about SEO that you don’t pay to rank. This is pleasant to your marketing budget as well as, people started to feel the difference between ranking high based on paid advertisement and ranking high based on the quality of content you offer. People prefer quality content over paid ads.

3. Receive more clicks even more than paid ads

As mentioned earlier people would prefer sites that ranked due to the quality of their content over the sites that paid to reach the top. When people search the internet they tend to use a search engine that they trust it will bring them the best results. With Google responsible for most of the searches done around the globe, if you manage to rank high on Google, you will notice increase in visits more than paid ads.

4. Gain more long-term success

Unlike many traditional marketing methods, SEO is an ongoing strategy. This means that after you invest in SEO for a few months, your company will continue to see the benefits of SEO for years, it is essential to see SEO as a long-term investment. This means that your business is investing every year.

In order to maintain rankings and develop with the update of search algorithms and the development of user search habits, you continue to incorporate SEO into your marketing budget. By long-term commitment to SEO and digital marketing, you can maximize your return on investment. Even better, you are taking advantage of SEO.

This may mean better brand awareness, audience positioning, potential customer generation, etc.

5. Enhances the user visit to your website

Customers know what they want. If they can’t find it, there is a problem. Performance will be affected. An obvious example of building a strong user experience is how Google is increasingly becoming an answer engine that provides users with the data they need directly on the SERP.

The purpose of this is to provide users with the information they need for quick and easy clicks. High-quality SEO incorporates a positive user experience and uses it to win the favor of the brand.

6. You can measure your progress

Although SEO cannot provide a return on investment that is as easy to calculate as paid search, you can measure almost everything with proper tracking and analysis. The biggest problem is trying to connect the points on the back end, because there is no definite way to understand the correlation between all the actions taken. Nevertheless, it is worth understanding how certain actions should affect performance and growth, and hope they will.

Any good SEO will target these improvements, so connecting points should not be a challenge. Brands also want to know and understand their position, position, and development direction in terms of digital performance, especially for SEO, when they hire people/companies to perform tasks on their behalf. 

measure your progress

There is no better way to show the success of SEO. We all know that data will never lie.


The benefits of SEO are endless. SEO is the smartest marketing investment you can make. This is a long-term asset of your business. It generates traffic, leads and sales. It does not require any advertising. Your customers are searching for it. Moreover, one of your competitors is developing your business significantly from it. If you want to grow your business without unpopular calls, online or other forms of “push” advertising, please invest in SEO campaigns now.

In Pinnacle we’ve created a number of services ranges from Digital Health Check for your online presence and SEO, digital marketing activities, all the way to providing a complete turn key solution to help your business on the up side of the trends.

Pinnacle® is a multi-country consultancy firm. Our consultants are spread around the world; with 70% of our consultants are women. We have built our organization on modern business model with agility, diversity, and resilience to the business dynamics. We have chosen our technology platform to support our modern mindset thus we work from anywhere …. As work is not a place anymore. We implement Lean Six Sigma in everything we do whether internally or externally at our client sites. 

This article is written by:
Waleed Mostafa
Waleed Mostafa
Pinnacle, Digital Presence Consultant
Pinnacle Ltd.

Pinnacle Ltd. is a multi-countries modern consultancy firm, with offices around 11 countries in 4 continents, and 28 consultants working remotely and virtually managed.

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