The Cash Machine
e-commerce strategies

All I need is to create an e-commerce website, Right?

With the internet becoming a huge marketplace, setting up an e-commerce site is undoubtedly a great way to make money online.

And with content management systems such as WordPress, Joomla, Magento…etc., being there, creating your e-commerce website is no longer a difficult task.

However, setting up an e-commerce store isn’t enough to generate and boost your sales.  To turn your e-commerce site into a thriving cash machine, you need online and offline strategies as well.

So, if finished setting up your online e-commerce store, here are some of the most effective strategies to follow to fuel up your revenue and turn your online store into a performing e-commerce website.

E-commerce the cash machine

Make Your Site Mobile-Responsive

With more and more people choosing to shop online from their mobile phones and tablets, it’s essential to optimize your e-commerce site for mobile devices.

Any ideal or well-performing e-commerce website turns out to be mobile-friendly to prevent turning away potential sales.

Utilize Social Media

When it comes to generating sales, the impact of social media is enormous.

Therefore, to drive your sales and turn your site into one of the best e-commerce sites in India, make use of different social media platforms by using hashtags to target your audience and widen your reach, or by sharing your content that adds value to the potential customers, or by simply interacting with customers.

Understand Your Customer Well

No matter how many technical strategies you utilize to boost your sales, unless you understand your target audience well or what they want or expect from you, maximizing your site’s conversion rate may turn out to be futile. Therefore, research well and identify the exact clientele segment you want to cater to. Once you understand what your target audience wants, creating better and introducing products that they will be interested in buying will be possible. To present your products most effectively, reading the mind of your customers is crucial. 

Make Your Site Look Trustworthy

No one wants to purchase from an e-commerce site that looks untrustworthy. Hence, it’s important to make necessary adjustments to ensure that your website is not only the best e-commerce platform but also a secure one. Since cybersecurity is a big concern these days for any shopper, don’t hesitate to display your security badges opted from reliable internet security providing companies. In a survey conducted by Econsultancy asked consumers the factors that influence their trust when shopping from an online retailer they don’t know very well.

The same survey found that 76% of respondents said trust seals affected their sense of trust in a website. Another 61% said that they had not made a purchase because there were no visible trust badges or logos when they went to a website.

So it’s clear to see the impact trust badges can have on your online store, from an SSL certificate to a well know trust seal they add trust throughout your website and can help fight shopping cart abandonment.

Introduce Offers and Discounts

Discounts and offers tend to attract people whether it’s a physical store or online ones. Since everyone loves to get good deals, introduce offers and discounts on your products for certain durations in a way that it doesn’t interfere with your business profit in any way.

Customer service

If the customer service is really bad, not many people are going to avail of your services. Imagine if you are facing some problem with the order and you wish to contact a customer representative online.

You talk to the person and he/she is  being rude, or irresponsive or doesn’t communicate appropriately, would you ever be visiting the site again?

Definitely not.

Easy searching

When you wish to search for a specific product and you are not able to do so, you feel irritated and a lot of your time is wasted. The e-commerce navigational features should be user  friendly that users find it easy to search and are able to find out exactly what they are looking for in the minimum possible time.

Craft unique and reliable content

Content is king, everyone just follows the same phrase. Original, engaging, and meaningful content not only enhances the website’s creditability but also sustains the reputation of the website. Content just entices potential customers to give more time for engaging and linking them towards your website.

Clear pictures

Make sure your pictures are of a high quality and are clear to look at, you could also add a zoom option, have more than one view e.g. back, side, front etc.

People are more likely to buy something if they can see clearly what it looks like.

Multiple payment methods

Offering multiple payment methods can significantly boost your conversion rate.

Make sure you allow your customers to pay through UPI, mobile wallets, and cards.

Also, don’t forget about cash on delivery.


In general, it’s typically pretty easy, low-cost and low-risk to start an eCommerce business. Still, change comes rapidly within the online world, and companies that move rapidly to survey the changes underway and alter their business models to meet moving showcase flow and client requests can build up noteworthy sales deals over both conventional competitors and modern participants.

At Pinnacle we can help your online business in general and e-commerce in particular to adapt quickly and efficiently to changes. Starting from putting together the strategies and all the way until you have end-to-end well performing e-commerce solution.

Pinnacle® is a multi-country consultancy firm. Our consultants are spread around the world; with 70% of our consultants are women. We have built our organization on modern business model with agility, diversity, and resilience to the business dynamics. We have chosen our technology platform to support our modern mindset thus we work from anywhere …. As work is not a place anymore. We implement Lean Six Sigma in everything we do whether internally or externally at our client sites. 

This article is written by:
Waleed Mostafa
Waleed Mostafa
Pinnacle, Digital Presence Consultant
Pinnacle Ltd.

Pinnacle Ltd. is a multi-countries modern consultancy firm, with offices around 11 countries in 4 continents, and 28 consultants working remotely and virtually managed.

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