With the internet becoming a huge marketplace, setting up an e-commerce site is undoubtedly a great way to make money online.
And with content management systems such as WordPress, Joomla, Magento…etc., being there, creating your e-commerce website is no longer a difficult task.
However, setting up an e-commerce store isn’t enough to generate and boost your sales. To turn your e-commerce site into a thriving cash machine, you need online and offline strategies as well.
So, if finished setting up your online e-commerce store, here are some of the most effective strategies to follow to fuel up your revenue and turn your online store into a performing e-commerce website.
With more and more people choosing to shop online from their mobile phones and tablets, it’s essential to optimize your e-commerce site for mobile devices.
Any ideal or well-performing e-commerce website turns out to be mobile-friendly to prevent turning away potential sales.
When it comes to generating sales, the impact of social media is enormous.
Therefore, to drive your sales and turn your site into one of the best e-commerce sites in India, make use of different social media platforms by using hashtags to target your audience and widen your reach, or by sharing your content that adds value to the potential customers, or by simply interacting with customers.
No matter how many technical strategies you utilize to boost your sales, unless you understand your target audience well or what they want or expect from you, maximizing your site’s conversion rate may turn out to be futile. Therefore, research well and identify the exact clientele segment you want to cater to. Once you understand what your target audience wants, creating better and introducing products that they will be interested in buying will be possible. To present your products most effectively, reading the mind of your customers is crucial.
The same survey found that 76% of respondents said trust seals affected their sense of trust in a website. Another 61% said that they had not made a purchase because there were no visible trust badges or logos when they went to a website.
So it’s clear to see the impact trust badges can have on your online store, from an SSL certificate to a well know trust seal they add trust throughout your website and can help fight shopping cart abandonment.
Discounts and offers tend to attract people whether it’s a physical store or online ones. Since everyone loves to get good deals, introduce offers and discounts on your products for certain durations in a way that it doesn’t interfere with your business profit in any way.
If the customer service is really bad, not many people are going to avail of your services. Imagine if you are facing some problem with the order and you wish to contact a customer representative online.
You talk to the person and he/she is being rude, or irresponsive or doesn’t communicate appropriately, would you ever be visiting the site again?
When you wish to search for a specific product and you are not able to do so, you feel irritated and a lot of your time is wasted. The e-commerce navigational features should be user friendly that users find it easy to search and are able to find out exactly what they are looking for in the minimum possible time.
Content is king, everyone just follows the same phrase. Original, engaging, and meaningful content not only enhances the website’s creditability but also sustains the reputation of the website. Content just entices potential customers to give more time for engaging and linking them towards your website.
Make sure your pictures are of a high quality and are clear to look at, you could also add a zoom option, have more than one view e.g. back, side, front etc.
People are more likely to buy something if they can see clearly what it looks like.
Offering multiple payment methods can significantly boost your conversion rate.
Make sure you allow your customers to pay through UPI, mobile wallets, and cards.
Also, don’t forget about cash on delivery.
In general, it’s typically pretty easy, low-cost and low-risk to start an eCommerce business. Still, change comes rapidly within the online world, and companies that move rapidly to survey the changes underway and alter their business models to meet moving showcase flow and client requests can build up noteworthy sales deals over both conventional competitors and modern participants.
At Pinnacle we can help your online business in general and e-commerce in particular to adapt quickly and efficiently to changes. Starting from putting together the strategies and all the way until you have end-to-end well performing e-commerce solution.
Pinnacle® is a multi-country consultancy firm. Our consultants are spread around the world; with 70% of our consultants are women. We have built our organization on modern business model with agility, diversity, and resilience to the business dynamics. We have chosen our technology platform to support our modern mindset thus we work from anywhere …. As work is not a place anymore. We implement Lean Six Sigma in everything we do whether internally or externally at our client sites.