Sally EL-Akkad

Sally EL-Akkad

Sally EL-Akkad

With more than 17 years of experience in the OTC, pharmaceutical, FMCG, and white goods industries, El-Akkad served as a member of various leadership teams for over a decade. Through these endeavors, El-Akkad honed my business acumen, leadership skills, and management abilities. My expertise spans across numerous areas, including consumer marketing, retail, trade, shopper marketing, digital marketing, medical detailing, expert marketing, e-commerce and sales management. Moreover, El-Akkad has a proven track record of achievements and passion about creating a seamless and consistent customer experience across channels. Additionally, El-Akkad has a pharmacist degree from AASTMT, an MBA, and am a certified Cambridge trainer and a certified board member of the IFC/EIOD.


To assist businesses in accomplishing their objectives through efficacious marketing and business strategies. Devoted to delivering professional guidance and advice that is customized to meet the unique requirements and objectives of each client. The ultimate aim is to facilitate business growth and success in a competitive market by providing innovative solutions, creative thinking, and strategic planning. 


  • Consulting Services: Business Strategy Consultation, Marketing Strategy and Deployment,  Strategic Planning Consulting, Customer Experience, ecommerce, channels profitable growth, omnichannel implementation.
  • Training: Top management workshops, Leadership courses, Professional presentations, Growth Mindset, Sales, Negotiation, Brand, Shopper & Expert marketing, Customer experience, CX journey improvement, and Leadership.
Professional Background:
2023- PresentDevelor Egypt- Business, Leadership Mentor & Consultant
2013-PresentPinnacle Ltd. – Consultant, Trainer, and Executive Coach
2019- 2023Electrolux – Marketing Director & Head of E-commerce  
2015-2019 GSK CH- Head of Shopper, Trade marketing  & E-commerce 
2013-2015GSK CH- Head of Expert Marketing & Medical Detailing North Africa & Yemen 
2011-2013 GSK CH- Medical Detailing Manager Egypt & Libya 
2008-2011Allianz- Trainer 
2007-2008Janseng- Cilag- Neurology Product Specialist 
2006-2007Sanofi- Aventis- Medical Representative 



  • Arabic, English



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