Searching For Something?
Search Engine Optimization (SEO): Is the art of optimising your website to “rank” higher in Search Engines Results Page(SERP), thereby increasing the amount of organic (i.e. free, you didn’t pay advertisement for) website visits. The benefits of SEO include websites, blogs and information Graphics. As a business owner, you must consider the nuances of the […]
Anthropology of Business
Anthropology effect on Business Anthropology is defined as “A scientific study of human races origins and cultures” There are now four major fields of anthropology: biological anthropology, cultural anthropology, linguistic anthropology, and archaeology. Each focus on a different set of research interests and generally uses different research techniques. In Business, Anthropology has influenced the various […]
Word of Mouth
A powerful tool to advertise Advertising is one of the powerful tools that companies use to increase their reach and spread their brand identity. From TV ads, to billboards, to post on social media platforms, radio ads, ads on buses and many other ways to get recognized by the audience. However, it is argued that […]
Demystifying Leadership
A Modern Perspective on the dancing guy The Oxford Dictionary defines leadership as: “The action of leading a group of people or an organization’; “The state or position of being a leader’. I prefer the persona version of a leader – the inventor, the investor, and the evangelist. Most of you have seen the video […]
Accelerate Innovation
Innovation and strategy in challenging times We can identify scenarios based on statistics and lessons learned from the past to carry out strategic designs. However, the most critical task is to install organizational capabilities to adapt quickly to the market, regardless of the circumstances that arise in the future. I worked in an organization for […]
Battle Of The Brands
The greatest rivalries make the greatest tales… which makes them interesting enough to stop and look at those portraits of brilliance, skullduggery, creativity, victory, and failures. Phenomenal business battles have changed the world indeed, and directly affected the global economy. Bill Gates and Steve Jobs ended up selling a few competing products for almost 35 […]
Starting Business
Starting new business? Startup, building my own business, making a venture are words we hear more and more now, specially with the after COVID-19 era; as many professional has been laid off and the chances are less and less every day. The after effect of the Coronavirus resulting in economic slowdown forced many people to […]
The Big Bang
What is Digital Marketing? According to Wikipedia: Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as […]
Servicescape
It takes more than good coffee beans! Starbucks was founded in 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegel. They opened their first store for selling coffee beans at the historic Pike Place Market in Seattle. Actually, the company did not start as a café, it all started by selling high-quality coffee beans and […]
Agile Marketing
Bend and Stretch I bet you have heard the analogy of “bending with the wind during storm”. And in case you haven’t, It is means that we have to be resilient to manage passing through the tough time of a storm; as for being rigid and obstinate the wind will break us … we need […]
Dare To Dream
Strategic Plan With the current pandemic, Business as Usual (BAU) is not usual anymore. This is the age of disruption. Companies that survive – and thrive – are those that plan well and put smart bets for the future. Strategic planning approach aims to sustain and increase company’s value while taking into consideration all internal […]
Work Life Balance
Is it Positive or Negative? What is Work Life Balance (WLB), does it have a positive or a negative impact on you and your organization? What benefits that show up and appear for the employees and the organization when considering it? Should we know about the factors that affects WLB? We all preach this to […]