Organization Behavior

Structure leads to Culture and Behavior Organizational structure is often and mistakenly taken as the organization hierarchy and who reports into who; my boss always say that organization chart represents who get more money. The reality is that Organizational structure sets the culture and behavior of people inside the organization and how they deal with […]
Blue Ocean

Away from fierce competition Business strategy is a plan of actions designed by decision makers of the business to achieve long term goals, in order to break it down into simple terms, it is really about two things: Where do you want to play? (Referring to the market) And how are you going to win? […]
Good Cup of Coffee 2

Good Coffee, Good Decisions On August 6th, 2020, I wrote an article about “Starbucks” and then I thought, when “Starbucks” is mentioned, the other name that always popup is “Costa Coffee”. It is like Real Madrid and Barca in football. So, the first thing that came to my mind writing my second article is Costa. […]
Quick Solver

Is it that Quick? The market has been very dynamic for years now, since the innovation of the world wide web “WWW” and its revolutionary communication; being the soil that in it grew the social media platforms. The Telecommunication leap with mobile phone and Voice Over IP “VOIP”. It is becoming obvious the correlation between […]
Spaghetti Diagram

I am not Creative! Year 2005, studying Lean Six Sigma (LSS) for my third level certification (Green Belt) It was a hard time, indeed, as not only was I just studying for my Masters degree in Business; but also I was enrolled in the rigorous MoreSteam university, Ohio, USA. Of course, beside my regular job […]
Good Cup of Coffee

Good Coffee, Good Decisions Starbuck has been always present when we search for good case studies, their unique people concept and the way they have managed to transform their business into lifestyle, their way of managing market dynamics has been always worth learning from. I have been studying how Starbucks have built their Corporate Social […]
Digital Presence After COVID-19

Six Months Later… Over the past six months,there has been a lot happening. Everyone is adjusted slowly to what is becoming the “new normal”of keeping a social distance and work from home. Companies areleft in the dark of total closure ontheir core day-to-day activities, and had no choice butto accept digitalization. People had to turn […]
Fitting Room

Managing Fast Fashion During COVID-19 Last month the Guardian published an article about the owner of the Spanish company Zara saying that the company will “absorb” between 1,000 and 1,200 of the mainly smaller stores, those with losses concentrated among older shops from brands other than Zara. The Spanish company’s other brands include Bershka, Pull […]
Money Leakage

A money leak is simply any amount of money that you spend and unable to identify what you spent that money on. Money leaks are absolutely disastrous to your financial state. Here we are talking about a more serious leakage, corporates whether big or small are cautious about their finance to the extent that they […]
Extreme Measure

Extreme times comes With extreme measures… According to the UAE Ministerial of Resolution No 279 of 2020 concerning employees’ stability in establishment of the private sector related to the COVID–19, employers has the right to reduce employees’ salaries. The provisions of this resolution shall be applicable to non-national employees during the mentioned period of applying […]
Product Marketing

Product Marketing, The Heart & Soul of Everything Marketing It is the process of promoting and selling a product to a customer. Also, often defined as being the intermediary function between product development and increasing brand awareness. In fact, Product Marketing is considered the most important Marketing function since it deals with pretty much ALL […]
Balanced Mind

Are your teams are REALLY performing while working remotely? No wonder that performance of individuals and teams have got affected; the wonder is in the reasons; is it because of economy turmoil? Lockdown? Clients? Working remotely? Or is it our own team’s performance? A mix of variables interrelated and interconnected that makes it so hard […]