The Big Bang

Digital Marketing The Big Bang

What is Digital Marketing? According to Wikipedia: Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as […]



It takes more than good coffee beans! Starbucks was founded in 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegel. They opened their first store for selling coffee beans at the historic Pike Place Market in Seattle. Actually, the company did not start as a café, it all started by selling high-quality coffee beans and […]

Agile Marketing

Agile Marketing

Bend and Stretch I bet you have heard the analogy of “bending with the wind during storm”. And in case you haven’t, It is means  that we have to  be resilient to manage passing through the tough time of a storm; as for being rigid and obstinate the wind will break us … we need […]

Dare To Dream

Business as Usual (BAU)

Strategic Plan With the current pandemic, Business as Usual (BAU) is not usual anymore. This is the age of disruption. Companies that survive – and thrive – are those that plan well and put smart bets for the future. Strategic planning approach aims to sustain and increase company’s value while taking into consideration all internal […]

Work Life Balance

Work Life Balance

Is it Positive or Negative? What is Work Life Balance (WLB), does it have a positive or a negative impact on you and your organization? What benefits that show up and appear for the employees and the organization when considering it? Should we know about the factors that affects WLB? We all preach this to […]