Traditional VS Digital Marketing
Marketing through the ages Marketing has always proved itself to be essential in the success and the continuity of the company. It is one of the fundamental departments in any company. The importance of marketing has revealed itself throughout the years, and even ages. The tools used to apply the marketing strategies has changed and […]
The Joker in your company
Heroes & Villains Can you figure who is the good and the bad? Arthur Fleck; The “Joker” characterized by the great Joaquin Phoenix made most of us empathize the clown-for-hire who struggles personally but finds some form of optimism in performing for others and trying to make people laugh. All he aspires is to be stand-up […]
Teamwork
Teamwork & Revenue Individuals possess diverse talents, weaknesses, communication skills, strengths, and habits. Therefore, when a teamwork environment is not encouraged this can pose many challenges towards achieving the overall objectives and goals. This creates an environment where employees become focused on promoting their own achievements and competing against their fellow colleagues. Ultimately, this can […]
Everyone needs coaching
Excellence is never an accident All athletes are being coached, whether playing individual or team sports, they need coaching; chess players needs coaches. Even the best players; skilled, talented, and extra ordinary players do need coaching as long as they are still in the game. Mo Salah, Messi, Rolando, and before them Maradona, and Pelé, […]
Dress To Impress
Expression Clothing is the language of aesthetic expression and ethnographic visual materials associated with the body as a social entity and a form of communication. It reflects the personality of the individual, whether cheerful, classic, open-minded, or religious. Making a good impression should be a crucial part of your professional branding strategy, and this is […]
ERP for SME
The boss The three primary reasons that people become an entrepreneur and start their own firms are 1- To be their own boss, 2- Pursue their own ideas, and 3- Realize financial rewards. So if you are reading this and you already have started your small business ,congratulations. Running your own business comes with as […]
Embrace Optimism
Optimism Cast Away … we all remember the movie. When Chuck Noland (Tom Hanks) took the decision to leave the island to the unknown … just refusing the status quo although it is safer to stay there and waiting for something to happen. Chuck was only able to see the high waves … open sea […]
Strategic Planning
Benefits of Strategic Planning Strategic planning is the process of detailing and establishing a direction for the business—by assessing both where you are and where you’re going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans used to reach them. […]
Reimagining Organizations
It is Critical! With all the change around the world in technology implementation and the difficulties facing Business world due to the COVID-19 pandemic, yet even large organizations sometimes fail to fully understand how work is changing, how to develop the workforce they need to achieve business goals, and how to design a workplace to […]
The Cash Machine
All I need is to create an e-commerce website, Right? With the internet becoming a huge marketplace, setting up an e-commerce site is undoubtedly a great way to make money online. And with content management systems such as WordPress, Joomla, Magento…etc., being there, creating your e-commerce website is no longer a difficult task. However, setting up an […]
It is a Trap! Change
Management traps One of the most controversial decisions that CEOs and their management teams need to take, is the decision of exploring new opportunities or focusing on what they do best and do it even better. Both decisions are risky! And now with the disruption in global markets due to COVID-19 pandemic; the need of […]
Creative Messaging Strategy
Is having a Creative Messaging Strategy the same as NOT having a Creative Messaging Strategy?! It is a rhetorical question obviously! We all know the answer to this question! Sometimes business owners and marketers just do not seem to put enough emphasis on the Creative Messaging Strategy, and then they are not quite sure why […]